LA VARA
How far can your project go?
Moni Bega
Creative Director · Content Intelligence for Live Entertainment
Paul McCartney + La Sirenita + South American Games 2026South American Games + Fuerza Bruta + Youth Olympic Games
LA VARA
How far can your project go?
Creative Director · Content Intelligence for Live Entertainment
Paul McCartney + La Sirenita + South American Games 2026South American Games + Fuerza Bruta + Youth Olympic Games
Production, license, brand, goal and media moment — before producing anything.
Filmmakers, editors, data specialists: the people who master each format today.
Up front, with every area of the show, to get the shot in the middle of the action.
Every audience and every stage with its own creative, adjusted in real time with data.
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From Ozono Producciones, marketing & communications as direct liaison with Marshall Arts Ltd., for one of the most iconic live music events in Argentina.
60,000+ · Sold Out View case →Creative direction & content strategy for the ceremony’s audiovisual content: 25+ reels, a recap and two aftermovies, delivered in under a month.
Creative Director View case →Backstage content production & broadcast coordination alongside Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC). Buenos Aires 2018.
Olympic Scale View case →Script & content direction for a projection mapping on the facade of Teatro Colón. A landmark launch during the pandemic, with the city as stage.
Script & Direction View case →Marketing & Content Direction. 90,000+ tickets — the most nominated show at the 2024 Hugo Awards.
18 Hugo Nominations 90,000+ Tickets View case →Marketing Director & Creative Content Lead. 200,000+ spectators across 92 performances. Under Official License from Disney Theatrical Group.
200,000+ Spectators 12 Nom. Premios ACE 17 Nom. Premios Hugo View case →Marketing & Content Direction. International expansion of the production to Spain. MP / Ozono Producciones / Preludio.
Marketing Direction · Commercial Production for the large-scale immersive exhibition in Buenos Aires.
View case →
Communication and content across 12 editions: Cosquín Rock (4), Buena Vibra (4), Maximus Festival (2) and Personal Fest (2). For Cosquín, curated 15 years of archive for its anniversary documentary, released in cinemas.
12 Festival Editions View case →Marketing & Creative Direction. The most nominated show at the first Premios Pinti (Teatro Colón, Buenos Aires, 2026; 11 nominations) — winner of Best Musical, Most-Attended Show of the Year, Best Direction and Best Actor in a Musical.
4 Premios Pinti · Best Musical Most-Attended Show of the Year Most Nominated · 11 View case →Marketing direction from day one for an original title by Mariano Cohn, Gastón Duprat and Juan José Becerra, starring Agustín “Rada” Aristarán. Three seasons and counting.
45,000 Tickets · Metropolitan 3 Seasons View case →Marketing direction for the Disney live tour across Latin America.
500,000+ TicketsGlobal Marketing Manager: brand guidelines, content and sales materials for local promoters worldwide, from Macau to Rio, Singapore and Saudi Arabia.
Global · 4 Continents View case →15+ years in large-scale live entertainment — ten of them at Ozono Producciones, where many of the best in the industry were made, and as Global Marketing Manager for Fuerza Bruta.
Eight years of jazz dance teacher training and four consecutive years of training in New York, which led to a strategic alliance with Broadway Dance Center to award scholarships to Argentine students through its ISVP program. I created and produced Art Connection, a performing arts project in Córdoba, Buenos Aires and Uruguay, declared of Cultural Interest by Córdoba Cultura.
Technical Producer and BA in Film & Television (Universidad Nacional de Córdoba) and BA in Advertising (Universidad Empresarial Siglo 21), where I taught Design & Creativity I as Lead Professor.
Based in Buenos Aires
