Creative Director · Based in Buenos Aires · Working worldwide
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Moni Bega
Content Intelligence for Live EntertainmentBetween the stage and the box office there’s usually a gap. I close it.
Content Intelligence for Live EntertainmentBetween the stage and the box office there’s usually a gap. I close it.
I get in early, listen closely, and bring the audience into the room before opening night.
I read the show and its audience: what it needs to say, and to whom.
Each project calls for specific profiles. I bring them together and lead the team from inside the creative process.
Content born inside the show that fills the seats — without losing its essence.
Even when there’s no ticket to sell, there’s a story to capture.
Opening ceremonies, sports and launches — as well as the live shows, festivals and plays where ticket sales drive the campaign. Knowing how a backstage moves — the rundown, the access, the timing, the crews — is what turns each moment into content that keeps working long after the event: for brands, sponsors, broadcasters and the next season.
Coverage planned around the run of show: where to be, and when, minute by minute.
Access, credentials, artists and technical crews: coverage that moves inside the operation without interrupting it.
Teams that shoot, edit and publish fast: 25+ reels, a recap and two aftermovies in under a month.
Youth Olympic Games Buenos Aires 2018 · South American Games Rosario 2026 · 12 festival editions · Paul McCartney
Creative Director with 15+ years in large-scale live entertainment, working where two worlds meet: the artistic vision of the creative team — the story, the staging, the world on stage — and the commercial vision that brings audiences to it. Along the way, new technology, new ways of consuming and the specific needs of every platform taught me that content intelligence is now the engine of marketing. That’s why I build teams, lead them and work inside them: every project is a lab in progress, with its own artistic, communication and commercial decisions.
Ten years at Ozono Producciones — where many of the best in live entertainment were made — most recently leading marketing and creative direction for Charlie y la Fábrica de Chocolate (2026). My business background isn’t a filter on ideas: it’s what lets bold ideas reach further.
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From Ozono Producciones, marketing & communications as direct liaison with Marshall Arts Ltd., for one of the most iconic live music events in Argentina.
60,000+ · Sold OutCreative direction & content strategy for the ceremony’s audiovisual content: 25+ reels, a recap and two aftermovies, delivered in under a month.
Creative DirectorBackstage content production & broadcast coordination alongside Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC). Buenos Aires 2018.
Olympic ScaleScript & content direction for a projection mapping on the facade of Teatro Colón. A landmark launch during the pandemic, with the city as stage.
Script & DirectionMarketing & Content Direction. 80,000+ spectators in six weeks — the most nominated show at the 2024 Hugo Awards.
18 Hugo Nominations 80,000+ in 6 weeksMarketing Director & Creative Content Lead. 200,000+ spectators across 92 performances. Under Official License from Disney Theatrical Group.
200,000+ Spectators 12 Nom. Premios ACE 17 Nom. Premios HugoMarketing & Content Direction. International expansion of the production to Spain. MP / Ozono Producciones / Preludio.
Marketing Direction · Commercial Production for the large-scale immersive exhibition in Buenos Aires.
Communication and content across 12 editions: Cosquín Rock (4), Buena Vibra (4), Maximus Festival (2) and Personal Fest (2). For Cosquín, curated 15 years of archive for its anniversary documentary, released in cinemas.
12 Festival EditionsMarketing & Creative Direction. The most nominated show at the first Premios Pinti (Teatro Colón, Buenos Aires, 2026; 11 nominations) — winner of Best Musical, Most-Attended Show of the Year, Best Direction and Best Actor in a Musical.
4 Premios Pinti · Best Musical Most-Attended Show of the Year Most Nominated · 11Completed 8 years of jazz dance teacher training under Mariela Ruggeri, Manuel Vallejos (IUNA) and Baby Pascual (Teatro Colón graduate, Instituto Coelho Olguín). Certified stretching instructor — AMAIP, with Laura Corbacho. Studied at Broadway Dance Center NYC for 3+ consecutive years with Salim Gauwloos, Ashlé Dawson, Derek Mitchell and others.
Founded and produced Art Connection — a performing arts project across Córdoba, Buenos Aires and Uruguay, featuring international artists. As Official Scholarship Partner with Broadway Dance Center NYC (ISVP Program), obtained scholarships for Argentine students to study in New York.
Technical Producer & BA in Film & Television — Universidad Nacional de Córdoba. BA in Advertising — Universidad Empresarial Siglo 21. Lead Professor of Design & Creativity I — Universidad Empresarial Siglo 21.
Art Connection events were declared of Cultural Interest by Córdoba Cultura.
Based in Buenos Aires · EU citizen (Italian passport) · Available for projects in Latin America, Europe and beyond.
