*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
:root{--black:#111;--white:#faf9f7;--gray:#888;--light:#f0ede8;--accent:#b8956a;--serif:'Playfair Display',Georgia,serif;--sans:'Inter',-apple-system,BlinkMacSystemFont,sans-serif}
html{scroll-behavior:smooth}
body{background:var(--white);color:var(--black);font-family:var(--sans);font-weight:300;line-height:1.6;font-size:16px}
a{color:inherit}
nav{position:sticky;top:0;z-index:10;display:flex;justify-content:space-between;align-items:center;padding:1.3rem 4rem;background:var(--white);border-bottom:1px solid rgba(0,0,0,.07)}
.nav-logo{font-weight:500;text-decoration:none;font-size:1rem}
.nav-right{display:flex;align-items:center;gap:2rem}
.nav-back{font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--gray);text-decoration:none}
.nav-back:hover{color:var(--black)}
.lang-toggle{display:flex;border:1px solid rgba(0,0,0,.15);border-radius:2rem;overflow:hidden}
.lang-btn{font-size:.65rem;letter-spacing:.1em;padding:.3rem .8rem;color:var(--gray);text-decoration:none}
.lang-btn.active{background:var(--black);color:var(--white)}
.case-hero{background:var(--black);color:var(--white);padding:6rem 4rem 5rem}
.case-label{font-size:.68rem;letter-spacing:.22em;text-transform:uppercase;color:var(--accent);display:block;margin-bottom:1.4rem}
.case-hero h1{font-family:var(--serif);font-weight:400;font-size:clamp(2.4rem,5.5vw,4.4rem);line-height:1.05;letter-spacing:-.01em;max-width:1000px}
.case-meta{margin-top:1.6rem;font-size:.85rem;letter-spacing:.12em;text-transform:uppercase;color:var(--accent)}
.case-role{margin-top:.6rem;font-size:1rem;color:rgba(250,249,247,.6);max-width:760px}
.case-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:3rem;padding:4.5rem 4rem;border-bottom:1px solid rgba(0,0,0,.07)}
.stat-num{font-family:var(--serif);font-size:clamp(2.2rem,4vw,3.2rem);line-height:1}
.stat-label{margin-top:.7rem;font-size:.85rem;color:#555;max-width:280px;line-height:1.5}
.case-body{display:grid;grid-template-columns:240px 1fr;gap:5rem;padding:5rem 4rem;max-width:1400px}
.case-body h2{font-size:.68rem;letter-spacing:.22em;text-transform:uppercase;color:var(--accent);font-weight:400;padding-top:.5rem}
.challenge{font-family:var(--serif);font-size:clamp(1.3rem,2.2vw,1.75rem);line-height:1.45;max-width:880px}
.decisions{list-style:none;counter-reset:d;max-width:880px}
.decisions li{counter-increment:d;position:relative;padding:1.3rem 0 1.3rem 3rem;border-top:1px solid rgba(0,0,0,.12);font-size:1.05rem;line-height:1.75;color:#333}
.decisions li::before{content:"0" counter(d);position:absolute;left:0;top:1.45rem;font-size:.7rem;letter-spacing:.2em;color:var(--accent)}
.milestones{list-style:none;max-width:880px}
.milestones li{padding:.8rem 0;border-top:1px solid rgba(0,0,0,.12);font-size:1rem}
.result{background:var(--light);padding:4.5rem 4rem}
.result-inner{display:grid;grid-template-columns:240px 1fr;gap:5rem;max-width:1400px}
.result h2{font-size:.68rem;letter-spacing:.22em;text-transform:uppercase;color:var(--accent);font-weight:400;padding-top:.6rem}
.result p{font-family:var(--serif);font-size:clamp(1.4rem,2.6vw,2.1rem);line-height:1.35;max-width:900px}
.videos{background:var(--black);padding:5rem 4rem}
.videos h2{font-size:.68rem;letter-spacing:.22em;text-transform:uppercase;color:var(--accent);font-weight:400;margin-bottom:2rem}
.video-grid{display:grid;grid-template-columns:1fr;gap:3rem}
.video-grid.multi{grid-template-columns:repeat(2,1fr)}
.video-grid.multi .video:first-child{grid-column:1/-1}
.video-frame{position:relative;width:100%;aspect-ratio:16/9;background:#000}
.video-frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.video-cap{margin-top:.8rem;font-size:.75rem;letter-spacing:.12em;text-transform:uppercase;color:rgba(250,249,247,.5)}
.case-next{display:flex;justify-content:space-between;align-items:center;gap:2rem;flex-wrap:wrap;padding:3.5rem 4rem;border-bottom:1px solid rgba(0,0,0,.07)}
.case-next a{text-decoration:none}
.next-label{font-size:.68rem;letter-spacing:.2em;text-transform:uppercase;color:var(--gray);display:block;margin-bottom:.4rem}
.next-title{font-family:var(--serif);font-size:1.6rem}
.next-title:hover{color:var(--accent)}
.all-work{font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:var(--accent);border-bottom:1px solid rgba(184,149,106,.4);padding-bottom:2px}
footer{background:var(--black);color:rgba(255,255,255,.45);padding:3rem 4rem;display:flex;justify-content:space-between;align-items:center;gap:1.5rem;flex-wrap:wrap;font-size:.75rem;letter-spacing:.05em}
footer a{text-decoration:none;color:rgba(255,255,255,.6)}
footer a:hover{color:var(--accent)}
.foot-links{display:flex;gap:1.6rem;flex-wrap:wrap;align-items:center}
.cred{border:1px solid rgba(255,255,255,.25);border-radius:2rem;padding:.45rem 1rem;font-size:.65rem;letter-spacing:.18em;text-transform:uppercase}
@media (max-width:860px){
 nav{padding:1.1rem 1.25rem}.nav-right{gap:1rem}
 .case-hero{padding:3.5rem 1.25rem 3rem}
 .case-stats{grid-template-columns:1fr;gap:1.8rem;padding:3rem 1.25rem}
 .case-body,.result-inner{grid-template-columns:1fr;gap:1.2rem}
 .case-body{padding:3rem 1.25rem}.result{padding:3rem 1.25rem}.videos{padding:3rem 1.25rem}
 .video-grid.multi{grid-template-columns:1fr}
 .case-next{padding:2.5rem 1.25rem}footer{padding:2rem 1.25rem;flex-direction:column;align-items:flex-start}
}
.video-frame.ig{aspect-ratio:auto;height:760px;max-width:540px;background:#fff}
.video-grid.multi .video-ig{grid-column:1/-1;justify-self:center;width:100%;max-width:540px}
@media (max-width:860px){.video-frame.ig{height:620px;max-width:100%}}

/* video titles + poster */
.video-head{margin-bottom:1rem}
.video-title{font-family:'Playfair Display',serif;font-size:1.35rem;line-height:1.3;color:var(--white,#faf9f7)}
.video-meta{margin-top:.35rem;font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;color:var(--accent,#b8956a)}
.video-frame.poster{cursor:pointer;overflow:hidden}
.video-frame.poster img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;transition:opacity .2s}
.video-frame.poster:hover img{opacity:.88}
.poster-play{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:max(64px,9%);aspect-ratio:1;border-radius:50%;background:rgba(17,17,17,.82);border:1px solid rgba(184,149,106,.7)}
.poster-play::after{content:"";position:absolute;left:54%;top:50%;transform:translate(-50%,-50%);border-style:solid;border-width:11px 0 11px 18px;border-color:transparent transparent transparent #faf9f7}
.video-grid.pair{grid-template-columns:1.7fr 1fr;align-items:start;gap:3rem}
.video-grid.pair .video-ig{grid-column:auto;justify-self:stretch;max-width:none}
.video-grid.pair .video-frame.ig{max-width:100%;height:640px}
@media (max-width:860px){.video-grid.pair{grid-template-columns:1fr}.video-grid.pair .video-frame.ig{height:620px}}

/* language suggestion */
.lang-suggest{white-space:nowrap;position:fixed;left:50%;bottom:1rem;transform:translateX(-50%);z-index:200;background:#111;color:#faf9f7;font-family:Inter,sans-serif;font-size:.75rem;letter-spacing:.02em;padding:.6rem .8rem .6rem 1rem;border-radius:2rem;display:flex;gap:.9rem;align-items:center;box-shadow:0 6px 24px rgba(0,0,0,.18);max-width:calc(100vw - 2rem)}
.lang-suggest a{color:#b8956a;text-decoration:none;border-bottom:1px solid rgba(184,149,106,.5)}
.lang-suggest button{background:none;border:0;color:rgba(250,249,247,.7);font-size:1rem;cursor:pointer;padding:0 .2rem;line-height:1}

/* contrast */
.nav-back,.lang-btn:not(.active),.next-label{color:#5f5f5f}
.case-body h2,.result-inner h2,.all-work{color:#77592f}
/* press */
.press figure{margin:0 0 2rem;max-width:880px}
.press blockquote{font-family:'Jost',var(--sans);font-weight:300;font-size:clamp(1.3rem,2.2vw,1.7rem);line-height:1.45;margin:0 0 .9rem;color:#111}
.press figcaption{display:flex;flex-wrap:wrap;gap:.4rem 1.2rem;align-items:baseline;font-size:.85rem;color:#555}
.press .press-by{color:#111;font-weight:500}
.press figcaption a{color:#111;text-decoration:none;box-shadow:inset 0 -3px 0 var(--accent,#FF2E9A);font-size:.75rem;letter-spacing:.14em;text-transform:uppercase}
.press .press-head{font-family:'Jost',var(--sans);font-weight:300;font-size:clamp(1.15rem,2vw,1.45rem);line-height:1.45;margin:0 0 .8rem;color:#111}