Case study

Chanta

Teatro Metropolitan 2025 · Mar del Plata · Teatro Astral 2026

Marketing direction from day one, including content creation · Ozono / MP Producciones

45,000
tickets at Teatro Metropolitan
3
seasons and counting
Record
performances at Teatro Astral

The challenge

Building from scratch the identity and content of an original title by the acclaimed writers Mariano Cohn, Gastón Duprat and Juan José Becerra — and sustaining it season after season, alongside the career of its lead, Agustín “Rada” Aristarán.

The decisions

  1. Visual identity developed from day one with design studio Drama (drama.com.ar), and content created alongside the creative team and director Marcelo Caballero.
  2. A narrative that evolved with each season and each city, to keep the title fresh.
  3. Content that grew with its lead's career, turning every new season into an event.

The result

45,000 tickets at Teatro Metropolitan, a summer season in Mar del Plata and a third season at Teatro Astral with record performances, multiple sell-outs and dates still being added.

Watch

Premiere · Teatro Astral 2026
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