Fuerza Bruta

The challenge

Keeping one of the world's most recognizable live-show brands consistent across very different markets — while each local promoter sold it in their own context.

The decisions

1. Global brand stewardship: guidelines, content and sales materials for local promoters worldwide.
2. Acting on behalf of the licensor for each promoter — reviewing, aligning and approving local campaigns.
3. Market-by-market guidance, based on what had performed in each destination.
4. Shooting in the middle of a high-risk show — water, wind, performers at height, flying rigs, strobe lighting: coordinating audiovisual and press crews with every position defined in detail, to capture each moment without interfering with the action or putting anyone at risk.