Case study

Vida y Obra de Frida Kahlo

Immersive exhibition · Buenos Aires · 2023

Marketing Direction & Commercial Production · Ozono Producciones · License: Acciona (Spain) · Co-production with Move Concerts

Acciona
Spanish license, hand in hand
Weekly
follow-up and approval meetings
2
producers in co-production in Argentina

The challenge

Bringing to Buenos Aires a large-scale immersive exhibition under a Spanish license, Acciona, in a co-production between Acciona and Move Concerts — with brand guidelines that every piece had to respect.

The decisions

  1. Working hand in hand with Acciona, the licensor, so that the whole campaign respected its guidelines.
  2. A follow-up and approval system with weekly meetings — first online, then in person.
  3. Aligning the co-production between Acciona and Move Concerts behind a single communication.

The result

An immersive experience that brought diverse audiences together in Buenos Aires, with a campaign aligned with the license from start to finish.

In the press

“Estas iniciativas son un gran llamador para acercar a audiencias diversas. Se crea un espacio común del que todos quieren ser parte.”
— Moni BegaLa Nación · May 11, 2023Read the article →

Watch

Vida y Obra de Frida Kahlo
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